Furniture & Marine Upholstery · Sarasota, FL · Est. 1980
Carlos & Son Upholstery
Forty-six years turning stripped frames into heirlooms.

From the shop floor, Sarasota
Six kinds of work. One shop.
- 01
Furniture reupholstery
Sofas, sectionals, dining chairs. Stripped to the frame and rebuilt to last.
- 02
Marine & boat upholstery
Seating and interiors built to hold up to sun, salt, and Sarasota summers.
- 03
Commercial upholstery
Restaurants, offices, waiting rooms. Durable fabric built for daily use.
- 04
Window treatments & decorative pillows
Custom drapery and pillows finished to match the room.
- 05
Custom headboards & upholstered walls
Built and covered to your exact measurements.
- 06
Antique furniture restoration
Museum-grade work on pieces worth keeping in the family.
Emil P. Paidar barber chair. Cast iron, recovered in leather.
“Victor and friends covered my 1925 Emil P. Paidar barber chair in leather. These guys are upholstery savants.”
46 years of it.
Carlos and Delfa Alvarez opened the shop in 1980. Their son Victor still works the bench.
“Carlos & Son Upholstery exceeded my expectations with regard to the craftsmanship involved in recovering my chair cushions. I highly recommend their services.”
“All 6 pieces were done super fast and came out GORGEOUS!”
“Very good job on reupholstering my dining chairs. They look beautiful.”
Quick answers.
Do you do marine and boat upholstery?
Yes. Carlos & Son has handled residential, commercial, and marine upholstery across the Sarasota area since 1980.
Do you offer free estimates and pickup?
Yes, free in-home estimates plus pickup and delivery service.
Can you restore antique furniture?
Yes. Antique furniture restoration, custom headboards, and upholstered walls are all part of the shop's work. They recently recovered a 1925 barber chair in leather.
Bring your chair back to life.
About this preview
I built this for Carlos & Son Upholstery. Here's how it becomes real.
This preview is temporary. It comes down two weeks after I first send it your way — the follow-up email has the exact date. If you want it finished, I finish it: the full site built out, the AI-visibility layer that gets Carlos & Son Upholstery into AI search answers, and 90 days of tweaks after launch.
Websites start at $1,497. Most land between $1,497 and $3,500 depending on size, and I confirm the exact number with you before any money moves.
If anything I ship is broken or incomplete, I fix it at no charge. No contracts; everything after launch is month to month.
Founding-client rate for this month's projects. Ask me when you reply.
Jacob Reed · Areto · Sarasota, FL · areto.agency


